Don’t Send An Email About “Website Update Coming Soon”

Let me know if this sounds familiar— you’re toiling away in the email marketing department trying to increase your subscribers’ engagement when all of a sudden a VP from another department swoops in with a sickly sweet smile. “What’s up, VP?” you say, slouching a little further in your chair, knowing what’s coming next. “Oh, great news! I just met with your boss and we’ve agreed to do an email…

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