“Oops” Emails – it happens to all of us

We’ve all been thereā€”an email accidentally goes out too early, or to the wrong audience, or with the wrong offer, or with a subject line that says “TEST” in it. Instead of fretting about this, embrace this opportunity to send a correction email. In my many years of experience, I’ve seen fantastic open rates on emails that admit mistakes. Here’s a great example to give you something to strive for.