How Equifax fails at even basic email marketing. No Value, indeed!

It’s hard to imagine how Equifax (Equifail) could do worse than a data breach of almost 200 million records. (You had one job! ONE JOB!) But this email takes the cake. No Value No Value, indeed! Laughing so hard at “superior customer experience,” but it’s probably not fair to kick a dying dog.

From:Customer.care@equifax.com” <customer.care@equifax.com>
Date: September 15, 2017 at 2:45:42 PM EDT
To: me
Subject: We welcome feedback on your recent Equifax experience!
Dear No Value No Value,

 

Equifax is committed to improving the products and services that we provide to you. Our objective is to provide a superior customer experience and your feedback is an integral component of our continual improvement process.

 

Jason F.Vice President, Global Customer Care

Equifax

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