Barnes & Noble’s embarrassing purchase confirmation email

I won’t go into the details of how jarring the actual checkout experience was (applying a gift card made no change in the total order amount that it appeared I’d be charged), but I have to rail against their purchase confirmation email. Come on, Barnes & Noble, it is NOT that hard to be able to customize a confirmation message based on what I’ve ordered. I mean, you’re halfway there,…

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A coupon is not a gift

Hello marketers. Do not make this tacky mistake and pretend that you are giving customers a “gift” when in fact you’re offering a discount. From Shoes.com, we received this email thanking us for our patronage by giving us a “special gift.” Aw, how sweet! Redeem my gift? Sure thing! Well whaddya know, my “gift” is a coupon for a percentage off. Nope. Not a gift.

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The worst unsubscribe process in the world?

Lately we’ve been noticing a rash of unsubscribe confirmation emails, those horrendous creatures that are so easily sent from MailChimp if you’re not careful. It’s an option that is marketed as being helpful when someone accidentally unsubscribes, which is probably 0.00001% of use cases. While this is annoying, it’s not the end of the world. The worst unsubscribe experience I’ve seen in a long time came my way this morning.…

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Resist the temptation to send these types of emails

Not a day goes by without some type of “new website… coming soon!” email hitting my inbox. Let me reiterate—no one cares what’s coming soon. Is it here? Can I take advantage of it? Then it’s somewhat more acceptable to send an email about your website/product update, although still not a great idea. I don’t care how enthusiastic your internal team is about your new updates, for your subscribers’ sakes,…

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Don’t Send An Email About “Website Update Coming Soon”

Let me know if this sounds familiar— you’re toiling away in the email marketing department trying to increase your subscribers’ engagement when all of a sudden a VP from another department swoops in with a sickly sweet smile. “What’s up, VP?” you say, slouching a little further in your chair, knowing what’s coming next. “Oh, great news! I just met with your boss and we’ve agreed to do an email…

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