5 tips for subject lines

1. Keep them short 2. What’s in it for them? 3. Test, test, test 4. Highlight helpful content 5. Don’t be misleading Keep your subject lines short. I’ve tested this again and again and consistently find that shorter subject lines outperform longer ones. Our attention spans are shrinking every day, which applies to how much time we want to spend reading a subject line as well. Figure out exactly what…

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