How Equifax fails at even basic email marketing. No Value, indeed!

It’s hard to imagine how Equifax (Equifail) could do worse than a data breach of almost 200 million records. (You had one job! ONE JOB!) But this email takes the cake. No Value No Value, indeed! Laughing so hard at “superior customer experience,” but it’s probably not fair to kick a dying dog. From: “Customer.care@equifax.com” <customer.care@equifax.com> Date: September 15, 2017 at 2:45:42 PM EDT To: me Subject: We welcome feedback…

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Thoughtless marketing mistake but nice recovery via apology

This probably seemed like an innocuous email to send to the marketing intern they’ve got churning out emails to their targeted list. After all, something that happened in 2013 is decades ago in internet years, right? Suffice to say, they got a ton of pushback from that poorly-conceived subject line. 3 people died and several hundreds were injured in the bombings of 2013. A few hours later, the apology email…

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Get the basics right… like including a subject line

It’s always funny to see emails hit the inbox with no subject line. The email team was so harassed by getting the email out the door that they just neglected that one tiny piece… which completely determines whether or not someone will open your email. It’s doubly funny when it’s an email with tips about “preparation” and that references impressing your boss. I’m pretty sure she’s not going to be…

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This is how to recover from an email mistake

Great “oops we made a mistake” example from Handy just floated into my inbox. And true to form, we’re much more interested in the “oops” subject line than the first one that came hours before this. I’m willing to bet that open and response rates are much higher on the 2nd send…. not that you should intentionally make a mistake so you can benefit from an “oops” email. What I…

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5 mistakes Campaign Monitor made with their email about 10 mistakes to avoid

Campaign Monitor’s latest newsletter includes a link to a useful infographic about the do’s and don’ts of email marketing. There’s solid advice in there and I commend them for pulling together a nice visual representation. The only problem is, they broke at least 5 out of the 10 rules in their email that promoted the infographic. I call that out here just to show that even if you know what…

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