We’ve all been deluged with the opt-in emails with GDPR set to hit in a few weeks. This is the first I’ve seen of combining a sweepstakes with the opt-in. Definitely worth £2,000 to retain most of your email list!
This cart abandonment email from Litographs gave me a jolt of delight when I saw their use of font color to denote the cart fading away (right after the only link in the email). Love this! Also cute idea to use haiku to drive people back (this is a lit-nerd site, so right on brand)
Gmail just released an update that turns any address in an email into a Google Maps link, and while that might be just dandy for any person-to-person emails, it’s not ideal for email marketing purposes. All of a sudden you’re sending traffic to Google Maps instead of your own site. To prevent this, all you have to do is put a blank <a href> around the address, like so: <a…
I love this email from Litmus. Engaging subject line, clear CTA, and most importantly, it’s an opt-in, so they only retain the people who really want their email.
We’ve all been there—an email accidentally goes out too early, or to the wrong audience, or with the wrong offer, or with a subject line that says “TEST” in it. Instead of fretting about this, embrace this opportunity to send a correction email. In my many years of experience, I’ve seen fantastic open rates on emails that admit mistakes. Here’s a great example to give you something to strive for.