How to prevent Gmail from turning address into a Google Maps link

Gmail just released an update that turns any address in an email into a Google Maps link, and while that might be just dandy for any person-to-person emails, it’s not ideal for email marketing purposes. All of a sudden you’re sending traffic to Google Maps instead of your own site. To prevent this, all you have to do is put a blank <a href> around the address, like so: <a…

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“Oops” Emails – it happens to all of us

We’ve all been there—an email accidentally goes out too early, or to the wrong audience, or with the wrong offer, or with a subject line that says “TEST” in it. Instead of fretting about this, embrace this opportunity to send a correction email. In my many years of experience, I’ve seen fantastic open rates on emails that admit mistakes. Here’s a great example to give you something to strive for.

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