A coupon is not a gift

Hello marketers. Do not make this tacky mistake and pretend that you are giving customers a “gift” when in fact you’re offering a discount.

From Shoes.com, we received this email thanking us for our patronage by giving us a “special gift.” Aw, how sweet!

Redeem my gift? Sure thing! Well whaddya know, my “gift” is a coupon for a percentage off. Nope. Not a gift.