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We have over twenty years experience helping people with email marketing—from small businesses to large brands to bootstrapped startups. Our expertise can be plugged into any gap that you have. We handle overall strategy and best practices all the way through writing, coding, and sending the email. (And testing, analyzing, and reporting, of course!) Please contact us to set up a free consultation to see how we can help you…

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Barnes & Noble’s embarrassing purchase confirmation email

I won’t go into the details of how jarring the actual checkout experience was (applying a gift card made no change in the total order amount that it appeared I’d be charged), but I have to rail against their purchase confirmation email. Come on, Barnes & Noble, it is NOT that hard to be able to customize a confirmation message based on what I’ve ordered. I mean, you’re halfway there,…

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A coupon is not a gift

Hello marketers. Do not make this tacky mistake and pretend that you are giving customers a “gift” when in fact you’re offering a discount. From Shoes.com, we received this email thanking us for our patronage by giving us a “special gift.” Aw, how sweet! Redeem my gift? Sure thing! Well whaddya know, my “gift” is a coupon for a percentage off. Nope. Not a gift.

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How to prevent Gmail from turning address into a Google Maps link

Gmail just released an update that turns any address in an email into a Google Maps link, and while that might be just dandy for any person-to-person emails, it’s not ideal for email marketing purposes. All of a sudden you’re sending traffic to Google Maps instead of your own site. To prevent this, all you have to do is put a blank <a href> around the address, like so: <a…

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How Equifax fails at even basic email marketing. No Value, indeed!

It’s hard to imagine how Equifax (Equifail) could do worse than a data breach of almost 200 million records. (You had one job! ONE JOB!) But this email takes the cake. No Value No Value, indeed! Laughing so hard at “superior customer experience,” but it’s probably not fair to kick a dying dog. From: “Customer.care@equifax.com” <customer.care@equifax.com> Date: September 15, 2017 at 2:45:42 PM EDT To: me Subject: We welcome feedback…

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The worst unsubscribe process in the world?

Lately we’ve been noticing a rash of unsubscribe confirmation emails, those horrendous creatures that are so easily sent from MailChimp if you’re not careful. It’s an option that is marketed as being helpful when someone accidentally unsubscribes, which is probably 0.00001% of use cases. While this is annoying, it’s not the end of the world. The worst unsubscribe experience I’ve seen in a long time came my way this morning.…

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